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Application-to-Person SMS
Messaging: A key link in the value chain
BulkSMS.com highlights the benefits of texting in
driving effective customer acquisition and
relationship management strategies.
What 2013 will bring for the SMS industry
2013 will be a pivotal year for the South African
SMS industry as the issue of interconnect fees is
resolved, and mobile networks charge each other for
terminating application-to-person (A2P) SMS
messages, doing away with the vagaries of the
gentlemen’s agreement between the operators that
maintain the status quo.